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MARKETING
Marketing is like sending invitations to a party. You want to let people know the when, where, why of the event, so the maximum number will attend. Right?
Having a comprehensive marketing plan for your business, event, personality, program, property or any other entity worth talking about, is the “invitation” to find out about it. There is a wide variety of marketing tools that can be used to ‘spread the word’ about what you want to say and it can be as wide as the world or as small as your group of best friends!
Comprehensive means all-inclusive: discuss your project, talk about who you need to reach and the best way to reach them, develop the tools to do that, launch a marketing program! To the moon, Alice!
Judi has developed marketing plans for companies she has worked for, for non-profits and for her own small business, festivals, events and other programs, as well. Her experience, both good and bad have helped to hone her skills in dealing with the media, and develop connections within the advertising and media market. She also has good experience in website and internet marketing fields and feels this is the direction all marketing will move in the future.
So what about websites and internet marketing? No, Judi is not a web designer, but she can connect you with one and help to design, format and write copy for you at a reasonable price. Internet marketing is the wave of the future – you should plan for and expect to use it!
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